SENTi
Completed as a designer at Bodega Ltd. from 2021 - 2023.
SENTi is a boutique situated in a quaint alleyway, offering products curated around the five senses.
We developed timeless branding that has both universal charm and historical resonance.
SENTi owner Jen Knoch’s love of French culture and fragrance influenced the brand’s storytelling, typography and imagery.
Implementation in the website direction of the digital world pairs with signage and ephemera of the physical world. Within the brick & mortar, branded products populate the shop, offering a holistic and layered SENTi experience.
Within the retail experience, the typology of perfume counters invite guests to linger, sit and interact with products, while the hostess uses the set-up as a hub for display and storage. The service counter acts as a focal point for the sensory store.
