BALANCING
Completed as a designer at Bodega Ltd. in 2021.
BLNCD Naturals is a women-owned beauty and wellness company creating high performing luxurious products from plant-based ingredients, including Midwest-grown organic certified hemp. The team is passionate about cannabinoids like CBD + THC.
We strengthened BLNCD Naturals’ overarching narrative and integrated a cohesive aesthetic into multiple applications, including digital expression and product packaging.
The brand’s mission, bringing the body into balance, is rooted in the science of plants. The array of products offer targeted benefits from relief to bliss. The notion of a spectrum is important to BLNCD Naturals, as are concepts of balance and equilibrium.
We chose to visually represent this spectrum of offerings as a color gradient ranging from healing blends like Relief and Recover to energizing blends like Bliss and Boost. Each blend receives its own hue, reinforcing individual product identity. The spectrum is grounded by the colors that have been part of BLNCD Naturals for years: black and white.
The resulting brand is at home in both apothecary and beauty spaces.
